On June 17, 2026, the Federal Trade Commission (FTC) announced that, at its request, a federal court temporarily halted a sprawling enterprise of alleged deceptive subscription schemes, comprising 15 corporations and eight individuals, from continuing to deceive consumers with hidden costs and recurring charges, while failing to provide simple mechanisms to cancel subscriptions. The FTC filed its complaint in the U.S. District Court for the Northern District of California on a 2-0 commission vote.

The FTC alleges that the Genesis Tech enterprise, its founder-CEOs, and various individuals built and operated a broad portfolio of misleading internet-based subscriptions. The products range from fitness and nutrition apps (MadMuscles, Harna, and Unimeal), to an ADHD and productivity self-help course (Wisey), PDF editing tools (PDF Guru and PDF Master), fashion consulting (Lumi), and horoscope readings and psychic chats (Nebula). Across five of these products alone, the complaint alleges nearly a quarter-billion dollars in global revenue from early 2023 to mid-2025.

According to the complaint, the defendants deceptively marketed subscriptions to consumers and billed them without their permission, resulting in consumers worldwide being defrauded. The FTC further alleges the enterprise operated as a common enterprise through a network of entities it controls, including affiliates incorporated in Cyprus and operating in Ukraine, which market to U.S. consumers and access U.S. payment processing through counterparts incorporated in Delaware. The FTC alleges that Genesis Tech and its subsidiaries continually launched new deceptive product offerings, registered new corporate identities, and opened new merchant accounts to hide their true identities from consumers and attempted to hide their assets by channeling ill-gotten gains through cross-border transfers among corporate affiliates. The agency contends these practices violate the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA).

Why It Matters

This action signals continued, aggressive FTC enforcement against negative-option and subscription billing practices under ROSCA. As FTC Bureau of Consumer Protection Director Christopher Mufarrige stated, “The Trump-Vance FTC is engaged in robust enforcement to address deception and illegal subscription offerings,” adding that the case “illustrates the benefits and importance of the Bureau’s reinvigorated anti-fraud program.” Businesses using auto-renewal or recurring-charge models should ensure material terms are disclosed clearly and conspicuously, that charges are made only with express consent, and that simple cancellation mechanisms are provided — the precise areas the FTC is targeting.

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Photo of Clayton Friedman Clayton Friedman

Clayton is a partner in the firm’s Regulatory Investigations, Strategy + Enforcement (RISE) Practice Group and co-leader of the State Attorneys General practice, multidisciplinary teams with decades of experience crafting effective strategies to help deter or mitigate the risk of enforcement actions and…

Clayton is a partner in the firm’s Regulatory Investigations, Strategy + Enforcement (RISE) Practice Group and co-leader of the State Attorneys General practice, multidisciplinary teams with decades of experience crafting effective strategies to help deter or mitigate the risk of enforcement actions and litigation.

Photo of Michael Yaghi Michael Yaghi

Michael is a partner in the firm’s State Attorneys General and Regulatory Investigations, Strategy + Enforcement (RISE) Practice Groups, nationwide teams that advise clients on consumer protection enforcement matters and other regulatory issues. Based in the firm’s Orange County office, Michael represents high-profile…

Michael is a partner in the firm’s State Attorneys General and Regulatory Investigations, Strategy + Enforcement (RISE) Practice Groups, nationwide teams that advise clients on consumer protection enforcement matters and other regulatory issues. Based in the firm’s Orange County office, Michael represents high-profile clients in regulatory enforcement investigations involving all facets of their business, including but not limited to, advertising and sales practices, monthly membership programs, auto renewal programs, telemarketing and telephone solicitations, door-to-door sales practices, and endorsements. Having begun his career as a commercial litigator, he also supports clients throughout litigation, should an investigation move in that direction.

Photo of Zoe Schloss Zoe Schloss

Zoe represents clients in litigation and government investigations. As former deputy attorney general for the Delaware Department of Justice, she is an experienced litigator who understands the enforcement priorities that impact her clients. Zoe works with individuals and corporate entities in highly regulated…

Zoe represents clients in litigation and government investigations. As former deputy attorney general for the Delaware Department of Justice, she is an experienced litigator who understands the enforcement priorities that impact her clients. Zoe works with individuals and corporate entities in highly regulated industries, including financial services, health care, and energy.